No matter your industry, product, or service, having a logo that identifies your brand is a necessity. A high quality, well-designed logo that properly represents your company is where your branding, marketing, and advertising begin.
When you are starting a company, it can sometimes be difficult to decide what is worth investing in and what should be saved for later. Your logo, second to your company or business’ name is your mark of identification and demarcation. While you don’t need to break the bank hiring a top end professional graphic design artist, you should consider your logo as a worthwhile time and thought investment. Professional logo design is what helps a good logo standout and become a great looking logo.
Think about some of your favorite places to shop or some of your favorite companies. Can you picture their logo? Without ever seeing the name of the company, their logo tells you exactly who they are, and if they have branded themselves well, you know what they represent. Something as simple as a single red bullseye or a six-color peacock is now easily identifiable, and we know they stand for a big box store, or a television channel. Your logo should be able to stand alone on a white sheet of paper or white background website and look great.
Your logo should do the same for your company; it should be clean, brightly colored, and use a font or typography style that is consistent with your brand. The best way to ensure you have a high quality logo that you love is to write down a list of words that you want your logo to convey and consult a graphic designer. With your inspiration and vision and the expertise of a designer that understands how to effectively use lines, colors, and symmetry, you can have the perfect logo.
For more information on logo design, or for help creating your logo or redesigning your existing logo, feel free to contact us!