The ever increasing debate on whether mobile friendly sites are ranked higher in search engines has now been confirm by google.
From the Official Google Webmasters Blog:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.

How will this effect webmasters? Mobile friendly sites will be highlighted in google search.  Not having a mobile friendly website can seriously penalize you in search rank, as well as customer choice.

google responsive website in google resulys

Of course, with so many different ideas about web design, it can be tricky defining what’s truly mobile friendly. For Google, such a page does the following:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped


The new mobile-friendly tag will roll out to search results globally over the coming weeks.

If you have not updated your website to be mobile friendly. Now is the time.

google's requirements for a responsive website