“Responsive” has quickly become the buzz word that web developers are clamoring about.

Responsive website design is, in a nutshell, designing or redesigning a website to function well on a wide variety of web enabled platforms, such as smartphones, laptops, desktops, tablets and even smart watches. With an ever increasing percentage (some estimates put it at 57%) using their mobile devices as a primary means to access web content, Responsive Web Design is only becoming more important as time goes on. In this article we will discuss why responsive web design is so crucial.

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Major Search Engines Prefer Responsive Web Design

Google recommends responsively designed websites more often than non-responsive designs with the same content. With a 68% market share, Google is a company to follow. That’s probably a large factor in why Yahoo and Bing also favor responsive web development. With a single URL and the same HTML it is easier and more efficient for search engines to crawl, index and organize content in responsively designed web content. That’s why sites like Site Pro News highly recommend investing in developing responsive web solutions.

Easy to Manage and Save

How many times have you attempted to visit a website on your phone, only to have it crash because it was not optimized for mobile viewing? Simple logic tells us that managing one website and one SEO campaign is far easier than managing two. There is no longer a need to manage a full mobile site; responsive web design can use mobile friendly keywords (i.e. nearby and close) to give consumers an easy and intuitive way to search for anything. Responsive websites may require a larger investment upfront due to their expert nature (often necessitating hiring a professional) but can save you trouble and attract a larger customer base, quickly offsetting costs.

One Website, Many Devices

One of the major advantages of responsive website design is without a doubt exposure. Never before has it been easier to reach a larger audience. With a staggering 83% of people browsing from places other than a desktop, this is obviously a vast market to leave untapped. Consumers rate ease of use and consistency of image among the top factors they use when browsing the web. The average person uses multiple devices throughout the day, both for active searching and simply browsing. If a consumer visits a website on their phone at work, they are likely to be discouraged or even upset if the webpage looks different on their desktop. With responsive web design the layout, themes and features both look and function identically across any number of platforms. This leads to positive experiences and happy consumers.

As you can see, having a responsive web design has amazing benefits that should not be overlooked. Keep this in mind if you are creating a website, or have one that needs updating.