Working smart, not hard, is the motto of the modern day world. The smarter you work, more successful you are. Present times are privileged to enjoy the benefits of much technological advancement. These advancements are rapidly increasing at an exponential rate. A perfect example of this is a business’s website. Websites have become an integral part of business today.
If we compare different sized business entities, the most consistently important part of a website is it’s content. Big businesses have the resources to spend on updating their websites, and keeping them current. But what about the smaller business firms; how do they stay ahead in the competition? The simplest solution would be to regularly schedule updates for the website.
Scheduling updates may seem redundant, and pointless, but in reality, how long would it really take to put together a couple of blog posts with pictures? There you have your updated content for the next couple of weeks depending on how many posts you can come up with.
Now, how does an updated website cater to the customer, or attract new customers? New promotional offers, events, upcoming sales and much more can be blogged about. Do you have industry knowledge that perhaps your competition does not? Share it! People love fresh content, and ideas that have different viewpoints. The same repetitive information that most blogs share is boring, and won’t peak an interest with your followers. Make it fresh, and make it you.
One need not hire a design expert to have a flashy website. All that glitters is not gold. The glitter can be added to the site by following some of these useful tips:
- Schedule Blog Posts
- Plan Promotional Offers
- Research Top Industry Keywords
- Implement Identified Keywords
- Add Recent Images or Video
- Try adding Client Testimonials & Keep Them Recent!
The weekly updates and regular revisions to a website’s content can help the business grow to a much larger scale. Website updates and an updated website is never a difficult task, unless you overthink it.
What are your suggestions on updating a website and keeping it current? We would love to hear your thoughts!