As the owner of a small business, it is important to ensure that your company and your brand is able to stay relevant with modern times. This is done through constantly maintaining and updating your website. The increasing use and reliance on technology has increased the speed of change and necessity to adapt and keep up with these changes. Small businesses must, as many companies have had to do, change, update and maintain to keep current and stay relevant in today’s competitive markets.
The necessity of keeping your small business’s website up to date can be measured by the amount of traffic that is or is not being directed to your site. Modern websites, with the use of analytical tools can provide information on website traffic, which in turn will provide information on your website’s visitors and how they arrived to your site.
Keeping your website up to date will ensure a steady flow traffic arriving to the site. We really like Google Analytics and all of their analytical tools they’ve made available for everyone to use. You can research what keywords are bringing in the most traffic, and also find new potential keywords that you could focus on for future projects.
In addition to having the right analytical tools for your website, it is vital that you keep your website looking professional and aesthetically pleasing. Rather than having a website that looks simple and mundane, a website that is interactive, intuitive, and well organized will help to keep your potential client’s opinions positive and more likely to convert to a sale. This does not require a large investment and can be as simple as changing the template that is currently being utilized. WordPress is one of the many user-friendly and cost effective examples of how this can be done.
By utilizing a theme, your website can be revamped in a matter of minutes.
(Note: If you are unsure of what you’re doing, please consult a web designer before attempting to make changes on your own, even if it’s just for an opinion)
Once the look and feel of your website has been cleaned up, it is essential for the site’s content to be updated. The content should match the products, services and other branding that your business advertises. This shows your site’s users that your website is up to date, cohesive with your brand’s message and it will also help with SEO overall.
Search engines prefer websites that are continuously being updated with new content. Therefore, continuously updating your websites content, in the form of new blog posts and the addition or editing of keywords is vital to keeping your website updated and SEO friendly.
Once the look, feel, and content of the website have been updated, it is important to ensure that visitors to the site have an enjoyable experience when navigating through it. Making your website easy to navigate begins with making sure that the site map is up to date. If a site map does not currently exist, it is crucial to have one created as this will help visitors get to where they want to be.
In addition to a site map, an FAQ (frequently asked questions) should be included in the site to answer the common questions asked by clients and potential clients, regarding the products and services provided.
A final component that will not only help your website in search engine results but will also aid in the overall presentation of the website is to add media such as audio or video.
Check back soon for more information on the effects of video and audio tools on websites!
Keeping your small business website updated with fresh content offers plenty of opportunities for future success.