Local Search Optimization

The purpose of creating

local listings is to make your business visible on the Internet. Each new listing you create increases your chances of being found by customers. At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.

You must meet the following criteria to use local listings:

  1. Have a Business Name, or DBA
  2. Have a local phone number
  3. Have a physical street address
  4. Make face-to-face contact with your customers

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A local listing is an online profile that your business can claim and optimize with it’s business name, phone number, address, hours of operation and other useful information. These listings provide links to your website, as well as an opportunity for current customers to provide review on your business. This is a great way to increase your visibility on Google and other search engines.

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