I get asked this quite often, and I’ve seen many people attempting to make arguments against it, but the question of the decade:
Why Should You Use WordPress for Your Small Business?
To get started on this, I’d like to explain that here at Hut Marketing, we not only design professional websites for small businesses, we make those websites easy to manage (using WordPress) if you choose to do so, plus we train you on how to use it.
Being able to easily manage your own website has been one of the most requested features of websites from small business owners like you.
And why wouldn’t you want to have the ability to manage your own website? I know there are many people who would rather have the techy things managed for them, and I can understand that, but what about when you want to add a blog post, or add a new service? You should have the ability and power to do these kinds of things on your own without needing a developer.
It’s a free Content Management System for you to use and install on your website.
I’m not sure about you, but if I can get something this high quality for free, I sure as hell am going to take advantage of it.
“WordPress is a free software, this means you are free to download, install, use and modify it. You can use it to create any kind of website. It is also open source which means the source code of the software is available for any one to study, modify and play with.” – WP Beginner
Not only is the CMS free, but…
There’s a whole repository full of free plugins and themes.
Again with the whole “free” thing. There are a million resources in there to take advantage of. From SEO plugins, to backups, to different ways to style your website, it’s all in there, and it’s all free to use at your discretion. These can bolster up your website to do pretty much anything, except cook dinner for you….or do your laundry.
There are innumerous resources to help you if you get stuck.
A simple Google search will yield millions of results on any issue you could possibly have. If you’re having the issue, chances are a ton of other people have too, and you’re bound to find a handful of people who have blogged about it and included their solution. Using WordPress for your small business can be one of the best decisions you’ll ever make.
WordPress is one of the most secure platforms available.
Let me clarify. WordPress is only as safe as you have built it up to be. It’s only as safe as your latest updates and backups. No, I’m not trying to contradict myself here, but WordPress has the capability of being the safest platform on the web if you do it right. Having your site monitored for malware and hacks is a huge piece of the pie, along with regular WP, theme and plugin updates. These updates often patch holes in the code that hackers could wiggle into. Leaving them un-updated can leave you vulnerable. Be smart, do your maintenance, and there will be no problems!
WordPress is SEO friendly.
I have worked with a handful of other content management systems to know that WordPress is your best bet when it comes to ranking your website or blog in the search engines. I won’t name names, I’m not into bashing other platforms, but I will say that within WordPress, you will get some of the best results with your SEO efforts.
YOU OWN YOUR WEBSITE
Hi. My name is Lindsey, and I’m going to blow your mind. When you install WordPress onto your website, you aren’t signing a monthly contract with a company to rent your website from them. There are so many cheapy website builders out there that will rent you your website “for only 9.99/mo!”. Nowhere do they state that when you stop paying them, your website goes BYE-BYE! Sure, there are a LOT of gorgeous websites that have been built on these other platforms, and man, do they probably sell a lot of their stuff, but at the end of the day, you can have the same website layout, design, functionality on WordPress, and OWN IT. Not to mention, expand on it – FO’ FREE. I apologize for all of the caps, I’m not yelling at you, I get excited about this stuff!
WordPress has been around for a long time.
They’re not going anywhere, and if the original creators do decide to stop pushing out updates, someone else will absolutely pick it up, and carry that torch. 25% of the internet relies on WordPress to power their website. That’s A LOT. And it’s a huge enough chunk of the internet that it’s almost like insurance that WordPress won’t be going anywhere anytime soon.
Yes, I threw a lot at you here, but I can’t stress enough how powerful of a CMS WordPress is. I only use WordPress for my client’s websites, and I have never had one complaint.
What is your opinion on WordPress? Do you use WordPress for your small business? If so, what do you love about it? or hate? Let me know in the comments!
Thanks for tuning in!