Those of us who work for or own a small business can truly call ourselves a “jack of all trades.” There is much to do with a limited amount of time and so we tend to take a lot on. Thankfully as a small business owner, you don’t have to do everything alone. In fact, if you choose to outsource tasks to an individual, or a company, you save yourself a lot of time and money in the long run. This is true because delegating day-to-day tasks to others frees up time for you to stay focused on what’s most important; growing your business. Read on for a few outsourcing tips that can help save you some money and headaches!
Accounting and Bookkeeping
Ensuring that your employees get their paychecks should be a priority, but it shouldn’t necessarily have to be yours. Let an accounting/bookkeeping whiz worry about the payroll and the other tedious bookkeeping tasks needed to run a small business. These types of tasks tend to be time sucking vampires and can easily be handled by someone with more expertise. Don’t waste precious hours trying to figure out where your financials stand every month; just outsource it!
Content Marketing and Copywriting
For the creative entrepreneur, this one may be a little hard to give up. It can be tempting to lose yourself in hours of copywriting work to add to your website, social media accounts, email/newsletters and other marketing materials. However, if you want to stay laser focused on building out your company, this is going to be one of those tasks that you outsource. Building a company’s brand, unique voice, and reputation is essential to growing your business. That’s why it’s especially important that you find the right person or team to be dedicated to it. You can’t be the person handling all these tasks while also running the business. It’s just not feasible. Find a hungry marketing student, or a freelance marketer to get started.
Web Design and Artwork
The look and feel of your small business’s website is just as important as its content. Designing a beautiful navigable website can attract and retain customers, especially if you’re in eCommerce, so creating a great user experience should be a top priority. Like the other points touched on, because of these tasks’ importance you will need someone who can make this a priority all the time, which is something you cannot do. Honestly, unless you have a lot of time and are experienced with some coding skills and the Adobe Creative Suite (and that’s just scratching the surface) don’t bother. This is definitely not an area you want to skimp on. If you do you will have a much harder time attracting leads organically and an even worse time retaining a loyal customer base.
There are plenty of virtual assistants and freelance workers ready to take on your administrative tasks. From managing your calendar of appointments to booking travel and to managing your voicemail and email there is someone out there poised and ready to take over. These administrative tasks should not be something you manage, instead let someone manage this for you. You’d be surprised to find that all these seemingly simple administrative tasks add up and can really bog you down. There are several places you can look for virtual assistants like Elance, Fiverr, Twitter, or even LinkedIn.
Now that you know about all the types of tasks you can outsource, now get to it! Are you a small business owner who has experience with outsourcing work? We would love to hear about your experiences in the comments box below!